Sport Management Academy is now launched - new project initiated by Minister Witold Bańka
On Thursday, 12 April 2018, at PGE Narodowy National Stadium, the Sport Management Academy established on the initiative of Minister Witold Bańka was officially launched. The aim of the Academy is to comprehensively develop qualifications in the field of organization, management and marketing in Polish sports associations and, consequently, to support the professionalization of Polish sport.
Governance quality as well as integrity and cost-effectiveness in spending public funds are of key importance for the gradual improvement of the level of competitive sport in our country. After the adoption of the Code of Good Governance for Polish Sports Associations at the end of 2017, it is time for the next step: the Sport Management Academy that will contribute to developing their competencies. The project aims to increase the operating standards of Polish sports associations and to provide support to their managers. Training and workshops conducted by the Academy will focus primarily on management, organization and marketing. Planning skills, integrity and efficiency are the necessary foundations of effective management of Polish sports associations. I believe that the newly established Academy will be an organization that will significantly contribute to the professionalization of the associations’ work, said Witold Bańka, Minister of Sport and Tourism.
The Sport Management Academy will provide training in the following thematic areas:
- Organization and management in Polish sports associations,
- Social responsibility of sport
- Strategic management of sports associations
- Marketing for sports associations
- PR for sports associations. Sponsorship in sport
- Project management in sport
- Workshops for manages
The Programme’s Operator is the Institute of Sport - National Research Institute.
For over 40 years, the Institute of Sport has been supporting athletes in their pursuit of sporting excellence and in promoting the values that are inherent to sport. The Institute has been working on implementing scientific achievements in practice, in order to increase the potential of Polish sport. Now we will support not only athletes and coaches in winning medals and titles in sport, but also we will support Polish sport associations in the professionalization of their activities. In the training provided by the Sport Management Academy, top experts from Poland and other countries will share their knowledge and experience with managers of Polish sport. Representatives of Polish sports associations need to be aware that their adequate and effective work is a factor determining, to a large extent, the success of a given sport, both with regard to sporting achievements and to sport’s popularity among fans, said Urszula Włodarczyk, Director of the Institute of Sport - National Research Institute.
more information at: http://www.zarzadzaniesportem.org/
On the day of the Sport Management Academy opening ceremony, a full-day conference was held entitled Good governance in Polish sports associations. Apart from Minister of Sport and Tourism Witold Bańka, the participants of the high-level discussion panel Good governance - opportunity for sport development included: Snežana Samardžić-Marković, Director General for Democracy, Council of Europe; Patrick Baumann, Secretary General, FIBA, International Olympic Committee member; Andrzej Kraśnicki, President of the Polish Olympic Committee, and Olgierd Cieślik, CEO, Totalizator Sportowy Polish National Lottery. The event was organized by the Ministry of Sport and Tourism and the Institute of Sport - National Research Institute.
Integrity in sport, effectiveness in action: Code of Good Governance for Polish Sports Associations
The conference also included a detailed presentation of the Code of Good Governance for Polish Sports Associations. It is an innovative document, not only on the national scale. It has been developed by the Ministry of Sport and Tourism as a result of its progressive approach to the issue of due care and responsibility required for high-quality governance of Polish sport, but also for integrity and cost-effectiveness in spending public funds.
I would like the funds to be allocated mainly to associations in which they will be spent by professional boards that are open to dialogue and that represent the interest of their respective sports, acting in an integral, transparent and effective manner, showing responsibility for sport in the long and short term perspective, said Witold Bańka.
The Code of Good Governance for Polish Sports Associations is a non-legislative tool. It has the form of a guidebook, a catalogue of recommendations and good practices useful for the boards that intend to reform their organizations. Every board seeking funding from the Ministry of Sport and Tourism will have to follow the guidelines included in the document. The Code contains over 180 specific guidelines applying to various thematic areas. Some of the guidelines are only soft recommendations. Implementation of others will be required only of certain sports associations that have a larger organizational potential or meet specific conditions. The remaining guidelines will be mandatory for all PSAs that intend to receive co-funding for the implementation of their tasks.
The guidelines follow specific general principles laid down in the Code, which define how the fully-compliant Polish sport association should operate. The principles are: effectiveness, professionalism, planning, integrity, openness and accountability. The principles are grouped into 12 thematic areas:
- Organization and competencies of PSA bodies,
- Strategic management,
- Financial management,
- Supervision and internal control,
- Responsibility for the development of sport,
- Integrity in sport,
- Human resources for sport,
- Cooperation with the sports community,
- Disciplinary proceedings,
- Evidence-based policy,
- Athlete and coach in the association’s policy.
This year, Polish sports associations will have time to gradually implement the principles laid down in the Code. Starting from 2019, the Ministry programmes will indicate the guidelines considered priority ones for a given period, which will be necessary in conducting the associations’ tasks and will have to be implemented by them. Over the following years, the catalogue of guidelines required by the programmes will gradually grow to achieve their full implementation.
The Code of Good Governance for Polish Sports Associations is available at: