POLISH SPORT SAYS NO TO DOPING
“WE PLAY FAIR” – POLADA’S information and education campaign against doping
On Monday, 15 April a nationwide information and education campaign WE PLAY FAIR, aimed against doping, was launched. It is targeted at elite athletes, amateur athletes and youth, and seeks to build awareness, promote integrity and clean sport. Among WE PLAY FAIR ambassadors are top level athletes - medallists of European Championships, World Championships and Olympic Games. The campaign is held under the honorary patronage of the Ministry of Sport and Tourism.
The campaign was officially launched by Minister Witold Bańka at a press conference at the PGE Narodowy national stadium. The first such project in Poland connects athletes, sports officials, clubs, as well as governmental and non-governmental organizations. Ambassadors of WE PLAY FAIR are: Jan Błachowicz, Angelika Cichocka, Michał Daszek, Joanna Jędrzejczyk, Marcin Lewandowski, Tomasz Majewski, Arkadiusz Malarz, Arkadiusz Moryto, Michał Pol, Monika Pyrek, Wojciech Włodarczyk, Andrzej Wrona and Luiza Złotkowska.
The doping industry is, unfortunately, highly innovative. All possible steps should thus be taken to intensify our fight against it. Campaigns like #GramyFair that starts today are strongly needed to increase the knowledge and awareness. They provide athletes with adequate tools for fighting for clean sport, emphasized minister Witold Bańka.
The head of the Ministry of Sport and Tourism took part in a discussion panel together with:
- Michał Rynkowski, Director, Polish Anti-Doping Agency (POLADA)
- Piotr Należyty, Vice President of the Board, PGNiG Superliga
- Anna Ziobroń, Director, Sports Marketing Department, PKN ORLEN
- Anna Rulkiewicz, President of the Board, LUX MED Group
- Michał Janicki, President of the Board, Juventus Academy
- Marek Kaczmar, President of the Board, iMEN DIGITAL
Participants of the second part of the discussion panel were “WE PLAY FAIR ambassadors:
- Jan Błachowicz
- Angelika Cichocka
- Michał Daszek
- Arkadiusz Malarz
- Arkadiusz Moryto
- Monika Pyrek
- Luiza Złotkowska
The media campaign will last from 15 April to 15 May 2019, and the educational activities will be carried out at least until the end of 2019.
The project’s integral elements will be e-learning materials and an educational guidebook on the fight against doping and on the protection of clean sport. They will be available from the website niedladopingu.pl. The guidebook will contain, among others, advice of experts, including specialists in sports medicine and special nutritional supplementation aimed at optimizing athlete’s mental and physical condition.
Under the campaign, the Polish Anti-Doping Agency POLADA will carry out educational activities for nearly 320 players from 14 clubs of PGNiG Superliga, the top league in men’s handball in Poland. The campaign will also cover 16,000 children – participants of 320 handball competitions to be held at 160 multifunctional sports facilities across Poland, within the project I love handball.
The campaign has been initiated by its leading Partner PGNiG Superliga, and its organizer is the Polish Anti-Doping Agency POLADA in cooperation with iMEN DIGITAL.
The patrons of honour of the campaign are the Ministry of Sport and Tourism, the Polish Olympic Committee, the World Anti-Doping Agency (WADA) and the Polish Handball Association.